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PRODUCT STRATEGY
Execution of our plan is as follows:
Refrigerator Media Advertising’s initial goal was to work with a large retailer to test the 4-Week cards at a lower than normal price, with RMA absorbing some of the cost. Once that pilot was completed, showing remarkable results for the retailers, a second pilot for the 8-Week mailer was planned. Since the success of the second mailer pilot was highly successful, we are continuing to look for ways to make costs effective and efficient for our customers.
We help the independent retailer remain independent with an advertising tool that drives traffic to their stores.
We are working to develop relationships with the retailers and also coupon co-op relationships with manufacturers, thereby giving the retailer options to reduce mailer prices.
This is our product – a stacked Chronologically–Released Coupon mailer for two and three months, or with a third page for potentially non-grocery type coupons and advertising.
> Click Here to download our PowerPoint Presentation.
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Grocery Stores / Retailers
– Increase Turns –
– Reduce Inventory Across Several Product Areas! –
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